The real reason for being here today is because of one of those passing flukes of the mind. I was there when hype was first building for Jackson's remake of King Kong, you see. For quite a while, it seemed like the big project that everyone was talking about. There was a great deal of hype surrounding the film, and what it might turn out to be. This was helped in no small part by the relentless marketing machine that the picture had supporting it. A lot of that also seems to have been down to the skills of the director himself. I'm not sure how many out there have stopped to think about this, yet in addition to whatever other accolades he might accumulate, there is one other talent to the director of Middle Earth that probably never gets as much consideration as it deserves. Jackson seems to have a natural talent for generating hype in whatever project he's got going at the moment. It's a skill he was able to play like a harp all the way back to the first rumblings of The Fellowship of the Ring. When the prospects of that earlier film became serious, Jackson was there right out of the starting gate, helping to spread the word, and generate interest with a number of successful on and offline media blitz strategies. It all seems to have paid off, at least if we're talking about long-term success.
When it came to working on Kong, Jackson took very much of a similar approach. If I had to point to any real difference in the marketing deployment for the Great Ape picture, as opposed to the Rings film, then perhaps the major distinction came from the sense that this time Jackson was a lot more in the driver's seat on this one, whereas earlier you could tell he was working in cooperation with others. I also think it's possible to tell the reason why that should be the case. Lord of the Rings was Jackson's big breakout directorial effort, at least as far as the worldwide audience was concerned. He'd made a name for himself in the industry already, yet before then it was mainly as a director a cheap, low-budget, exploitative Horror genre affairs (the one that stands out the most in my memory right now is the somehow wonderfully titled Bad Taste, which went on to have the distinction of being mocked by none other than Ray Bradbury, of all things, a feat which probably deserves a medal all its own). This, however, was what help the director gain a name for himself. It established him as a potential major figure on the world of big budget fantasy filmmaking. It was a reputation he seemed eager to capitalize on the follow-up on his first success by tackling a different type of fantasy in a similar way.It is just possible to point to another reason why the Kong hype was so much of everywhere at the time. In addition to being a skilled marketer, Jackson had his own reasons for tackling a remake as his next movie. While there's no mistake that he's at least some kind of Tolkien fan, the Skull Island film seems to have been the one that Jackson lept into with what I can only describe as a greater amount of enthusiasm. Middle Earth was the work of a fan, yet it was Kong that seems to have been his passion project, the one he was willing to bank all on, even if it meant having to fund everything out of his own pocket. Perhaps that's the final explanation for the marketing strategy of this film. The main way Jackson promoted the flick was by keeping up a meticulous filmmaker's diary of just about every major day he spent on the set of the movie. They would be released on either a daily or weekly basis from what I can recall, and it seems to have been what kept the media, critics, and film buffs talking. If this was indeed the strategy all along, then I suppose Jackson deserves applause just for knowing how to keep the crowds riveted, and hanging on his every word and gesture. It's a skill some would envy.
At the end of the day, though, I think that matters very little. The only thing that counts in a business like his can be boiled down to just one, singular question. Is the story any good? It may sound simplistic to some reading this. If so, then I have no apologies on offer. I've never been one to mind if a special effect comes off well. That said, I've noticed when the special effect takes precedence over good writing. When that happens, its usually a clue to me that I'm watching a probably bad film. In that sense, everything in any given flick lives or dies on the strength of its underlying narrative. When Jackson's remake was first released, I can recall that I liked it very much, to be honest. I have vivid memories of the constant sense of excitement that I felt as I watched the drama unfold. I was even hyped about the movie enough to start trying to compare it to the works of other, actual literary book writers. Then, as I said, time passed, and other things wound up occupying my mind and imagination. I only thought of going back to take a look at it just recently. So what do I think about it after all these years? Well, I guess you could label my response as revealing. Maybe I should just try and explain.