It all happened a long time ago. The way it started was more like something out the corner of the eye. All I knew at first is that I was watching TV. The channel must have been tuned to one of those old children's television networks such as Nickelodeon, or something like it. I know that was the station I watched most often back during the year 1994. I can't remember what show I was watching, however, which probably says something about its quality (or lack thereof), unless it doesn't. At one point during a commercial break, this very odd cartoon promo pops up. I remember it was the Warner Bros. logo, and that there something off about it. It's colors were muted and somewhat distorted. There was this trio of strange, grinning, black and white animal characters that poked their heads out of the logo. From there the commercials was a blur of almost surreal looking images. I saw a series of shots of the characters as they capered around the screen. I can't recall exactly what those actions were now, except to call them the standard basic tropes you'd associate with a cartoon character. What I remember most of all is the strange shades of dark reds and blues that the characters and the whole background scenery were drawn in.I hadn't a clue what I was looking at. All I was told is that it was a TV spot for a new theatrical short. It had the simple title of I'm Mad. I think I also remember the commercial telling me it was produced by Steven Spielberg, or something like that. Anyway, it came and went. I was left puzzled for a few brief moments, and that was it. I never saw it in theaters and it's possible the whole thing would have slipped my memory, except as one of those vague and ill-defined images of some lost event that either may have happened to you, or else you just imagined it. It occurs to me now that the second run in I had with the figures in that commercial happened perhaps less than a year later. Enough time had gone by so that it was no longer on my mind. However, the event was still fresh enough so that when the second encounter happened, there was just enough memory left over to give things an air of familiarity. It was a sense of, "Oh yeah, I've seen you before. Who are you again"?
I encountered the figures from I'm Mad for the second time as illustrations decorating a Happy Meal box. There were the same three figures, still looking as if they'd strolled right out of a 1930s Max Fleischer cartoon. The difference was that now I slowly began to learn their names. They were about what could expect from characters drawn the way they were. In addition to this, I was also shown a number of other characters I hadn't seen before. There were a duo of mice who claimed they were bent on world domination. Also I recall a trio of pigeons known as the "Goodfeathers". The complete and total irony of that discovery means that I knew the parody of a Martin Scorsese film long before I even knew it existed. Hell, I didn't even know who Scorsese was at this point in my then very young life. It is just possible I learned about one of the best filmmakers of the modern age from that Happy Meal box.
They say that third time's the charm, and I guess that must have happened in my case. Because the third encounter I had with these figures was the one that reeled me in. The theatrical short was the hook, and the Happy Meal was the line. The sinker came in the form of channel surfing out of pure boredom and running into the same three figures again. This time they were busy giving the Queen of England a headache as she tried to re-build Windsor Castle. It sounds like something out of an old Looney Tunes feature and that's pretty much what it was. These three characters (who I then learned were siblings), all displayed actions that hearkened back to an entire era of filmmaking. From there, I started to track down where I could watch more of the show they were in. I got lucky in finding out which channel carried them, and the rest is more or less what I'm here to talk about.

















